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MTV: Facebook Fan Page Example in Detail #6
I want my MTV… on Facebook! Keeping the 26 Facebook Fan Examples in Detail party rolling, we continue with #6, the MTV fan page. Over 18 million people like this page and it’s easy to see why. The...
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How Brands are Utilizing Tagging on Facebook
Last month, Facebook announced that users would now be able to tag brand pages in their photos unlocking a unique opportunity for brand advocates to show their love. Even if the user is not a fan of...
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Social Media Marketing Examples from Super Bowl XLVI
Last year, I made a few predictions about this year’s Super Bowl 46. And most of them actually came true. This year we saw the first ever QR code integration into a Super Bowl ad, over 20 ad leaks...
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Applying Chip Conley’s Emotional Equations to Social Media Marketing [SXSW...
Disappointment = Expectations – Reality Look familiar? Your anticipated experience falls short of the real thing, leaving you, well… majorly bummed out. This emotional equation and many more were...
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The Hunger Games: Using Social Media Marketing to Bring Fiction to Life
The Hunger Games, an overnight sensation in young adult literature, is only a few days away from its theatrical debut and is already making a splash in digital marketing. By strategically leveraging...
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Ignite Social Media’s 2012 Mystery Trip to New Orleans, Louisiana
One of the amazing perks of working at Ignite Social Media is our annual Mystery Trip. Each year our company, along with Brogan & Partners, closes down for a long weekend to unwind and bond as a...
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McDonald’s: Facebook Fan Page Example #15
Continuing with the Facebook Fan Page Examples series, we arrive at McDonald’s, a page with over 20 million fans. Around for 57 years, McDonald’s has revolutionized the fast food industry, but is it as...
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3 Ways to Adapt Your Social Media Strategy for Europe
Earlier this year, I had the opportunity to hear Bastian Scherbeck from We Are Social speak about how social media in Europe differs from the US. Being part of an international team of 180 people in...
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Happy 5th Birthday, Ignite Social Media!
Today marks our 5th birthday at Ignite Social Media and man, do we know how to rock a party hat! To celebrate this milestone, we will be bringing you a series of blog posts throughout the month of July...
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The First 2012 Presidential Debate As Seen Through Social Media
Last night was America’s first opportunity to witness 2012 presidential candidates, Barack Obama and Mitt Romney, go head to head in a debate. In addition to being a critical moment in the election,...
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The Third 2012 Presidential Debate As Seen Through Social Media
The third and final Presidential Debate in Boca Raton, FL proved to be the least exciting of the series, despite the 8.2 million mentions around the debate. Though the Twittersphere found Romney a more...
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INFOGRAPHIC: CES 2013 As Seen Through Social Media
The social media world was atwitter this week with talk of the 2013 Consumer Electronics Show. With topics ranging from the Samsung YOUM flexible phone display screens to Hapifork, a fork that vibrates...
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2013 Social Super Bowl: What To Watch For Sunday
The Super Bowl has always been an advertising showcase for marketers. It’s the rare occasion where you don’t set your DVR and fast-forward through the commercials. But lately, it’s been a big stage...
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Social Media Marketing Examples from Super Bowl XLVII
As a social media marketer, it’s refreshing to see so many brands integrating social media into their Super Bowl campaign beyond simply uploading their commercial to YouTube. In 2011, we only saw one...
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2014: The Year of the Anti-Super Bowl Ad Campaign
In the last four years, we have seen a brand evolution to adopt social media as a platform to stretch out their mega 30-second Super Bowl ad investments. We have seen brands introduce Twitter hashtags,...
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